Excerpt, Looped Video Projection, TRT: 4 min, 2012

"Friday Nights at Guitar Center” explores the predominately male customers of guitar stores via their impromptu in-store performances. It is an examination into the loneliness that is somehow abated and accentuated by spending time in American chain stores, the packaging and stereotyping of identities that these stores perpetuate, the fantasy of rock stardom, the human desire to be seen and recognized, and the simultaneity of exhibitionism and vulnerability.